Is your business ready for Cyber Monday?
Black Friday is one of the busiest shopping days of the year. You’ve likely seen multiple stories on the nightly news about boisterous crowds forming in front of stores, eager to make their way inside to grab up the bargains. But this year, things might be a little different.
Due to COVID-19, many people will be discouraged from going shopping en masse on Black Friday. So, what’s the alternative? Wait until Cyber Monday! Many expect this could be a record-breaking year for digital sales, so you need to make sure that your customers will get as smooth a shopping experience as possible. How? With Raso Solutions help, of course!
With our staffing solutions, we can provide you with the expertise you need to get the word out online about your Cyber Monday sales, make sure that your website stays up with the increased traffic, and much more. Here are five tech tasks that you will want us to help you with before this year’s Cyber Monday!
Hosting Upgrade & Checking Bandwidth
Even some of the most prominent retail players underestimate the importance of having enough bandwidth to handle surges in sales traffic. There is nothing worse for a customer than landing a fantastic deal, only to get a “Website is Not Responding” message when they try to go to their cart. Not only is it incredibly frustrating, but the delay can also mean they lose out on the deal.
This exact situation happened a few weeks ago when one of the hottest consoles of the year, Playstation 5, went on sale worldwide. Some websites weren’t able to handle the traffic, meaning that countless customers discovered that, by the time they got to their cart, there were none left! The press was not kind to those businesses!
The best way to avoid the situation is to upgrade your hosting and double-checking to ensure you have enough bandwidth to handle the additional Cyber Monday traffic.
Raso’s Technology staffing can provide you with the help you’ll need to make sure your website gets through Cyber Monday with flying colors! The best part is that you don’t need to hire these workers permanently. With our flexible hiring solutions, you can take them on for this temporary assignment (although we might suggest bringing them on again to look at your bandwidth issues before the Christmas sales rush)!
Send Out a Newsletter
There is a lot of noise out there this time of year, and it can be very challenging to breakthrough.
With COVID-19 stories dominating our thoughts, pushing forward a message about a Cyber Monday sale might seem impossible, but there are ways you can connect to your customers. One of the best is by sending out a digital newsletter. By doing so, you’ll be bypassing all of the other web traffic that’s competing for your customers’ attention.
Your digital newsletter doesn’t need to be fancy; it’s simply a brief message informing your customers about your upcoming Cyber Monday sales. You want to keep it short, to the point, and useful. After all, the last thing you want is for them to consign your newsletter to their Junk folder. Avoid a spammy tone at any cost. Instead, focus on the customer and how you can help them save money for the holiday season.
Writing these types of emails can be tricky, especially because you want to avoid the perception of spam. By hiring a member of our creative staffing team to write it for you, you’ll be bringing on someone who has extensive experience in writing marketing copy that connects and converts. And if you find that your Cyber Monday newsletter is effective, you might consider making them a monthly addition to your marketing strategy!
The way you present your products and services on your website will directly impact your sales. If you are using low-quality images, shoppers are instantly going to tune out. But if your photos are bright, high-resolution, and effectively present your products in the best possible light, your customers will throw them in their digital shopping carts before they know it!
To ensure this, you want to hire one of Raso’s Creative staffing team to take a look at your website. They will go through everything to make sure you’re giving your customers the best possible “look” at your products with incredible photos and images!
Another method of getting the word out about your big Cyber Monday sale is to put out some effective digital ads. And for the best return on your investment, you will likely want to make them Google Ads.
There is a real art to writing advertising copy for Google. If you have never done it before, a few weeks before Cyber Monday isn’t the time to give it a try. Instead, you should go to Raso’s Creative Staffing solutions for the right people to write your ads for you.
Keep in mind that, once you have your Google Ads written, you can likely quickly adapt them to work for other digital marketing channels, like Twitter, Facebook, Instagram, and more! And if there is a time crunch, our creative team can help you there too!
Check Your Cyber Monday Sales Funnels
The key to closing the sale is to lead your customers from point A (where they first become aware of your product/sale) to point Z (where they purchase the product). That’s where your sales funnels come in!
A great sales funnel should be so effective at guiding your customers towards the sale that they should barely even be aware that it’s doing so. But to do that, you need experience in writing marketing copy and creating digital imagery that converts. Not only that, your landing pages need to be professional designed with a polished presentation to make everything go smoothly. If you don’t have experience creating digital marketing copy, graphic design, or web design, Raso’s Technology staffing solutions can help. We can connect you with the top-quality talent to build you a Cyber Monday sales funnel that will close the deal before your customers even know it!
No matter what, Cyber Monday this year is going to be a stressful day. Online shopping has exploded this year for obvious reasons, and it’s just going to get even more hectic on November 30th (and every day leading up to Christmas). Raso Solutions can help mitigate this stress by giving you all of the technical and creative support you need to keep your website up and running through it all! Let’s make this Cyber Monday your most successful ever!
Let’s get your business ahead of Cyber Monday now by getting a quote from Raso Solutions to bring you up to speed. Click here to get started: Yes! I need a quote!